Conceptualizing, Measuring, Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-22. Journal of Marketing, 57(1), 1-22. An examination of the four factors of brand resonance and their theoretical application to video games

Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Developing and validating a multidimensional consumer-based brand equity scale Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,” in: Journal of Marketing, Vol. 57, 1-22

Customer-based brand equity is defined as the differential effect of brand knowledge on consu Keller, K.L. (1993) Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57, 1-22. http://dx.doi.org/10.2307/1252054 . has been cited by the following article: TITLE: The Impact of Brand Image on Consumer Behavior: A Literature Review. AUTHORS: Yi Zhang Kevin Lane Keller.

[13] B. Yoo, N. Donthu, S. Lee, “An examination of selected marketing mix elements and brand equity”, Journal of the Academy of Marketing Science 28 (2000) 195-211. [14] K.L. Keller, “Conceptualizing, measuring and managing customer-based brand equity”, Journal of Marketing 57 (1993) 1-22. samenvatting paper keller - conceptualizing measuring and managing customer-based brand equity ( ) Studies, vakken, cursussen en studieboeken op basis van je zoekopdracht: A framework for measuring customer-based brand equity Definition of brand equity Customer-based brand equity has been defined as the differential effect of brand knowledge on consumer response to the marketing of the brand (Kamakura and Russell, 1991). Thus brand equity is conceptualized from the Christodoulides, George and Leslie de Chernatony (2010). ”Consumer Based Brand Equity Conceptualization and Measurement: A Literature Review”.

The effects of brand name suggestiveness on advertising recall.

Kevin Lane Keller Conceptualizing, Measuring, and Managing Customer-Based Brand Equity The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer re- sponse to the marketing of the brand.

Keller, K.L. (1993) 'Conceptualizing, measuring, and managing customer-based. Sustainable Brand Index (2019) påverkas 70 % av de finländska konsumenterna Aaker, D.A. (1996) Measuring Brand Equity Across Products and Markets.

Overall it is more difficult for the least salient brand compared to the salient to achieve Conceptualizing, Measuring, Managing Consumer-Based Brand Equity.

av J Fohlin · 2009 — underliggande teorier är bland annat: customer-based brand equity samt ”Conceptualizing, Measuring, and Managing Customer-Based. Journal of Brand Management, August, 2003, 421-445. Keller, K. L. 1993. ”Conceptualizing, Measuring, and Managing Customer-Based Brand Equity.” Journal customer-based brand equity as two separate functions, with HRM “Conceptualizing, measuring, and managing customer-based brand av C Alkhalil · 2017 — Keywords: B2B Startup, Keller's Customer Based Brand Equity Conceptualizing, Measuring, and Managing Customer-Based Brand Eq- uity.

Journal of Marketing, 57(1), 1–22. https:// https://doi.org/10.2307/1252054.
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1-22. Keller, K. L. (2008). Strategic brand Values based service business cases of Ikea From Service Exchange to Service Flow: Conceptualization and Measuring Resource integration and its impact on resource integration Gustafsson, A., Johnson, M. D. and I. Roos (2003), “Managing Customer Satisfaction, Brand Image, and Strength of Conceptualizing, Measuring, and Managing Customer-based Brand Equity.

Jan 1993; J Brand Knowledge Management: Growing Brand Equity. Article.
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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity Customer-based brand equity occurs when the consumer is familiar with the brand and holds some favorable, strong, and

Journal of Marketing, 57, 1-22. Conceptual model of Consumer Based Brand equity by Keller Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Kevin Lane, Keller In a general sense, brand equity is defined in terms of the marketing effects uniquely attributable to the brandвЂ”for example, when certain outcomes result from the marketing of a product or service because of its brand name that would not occur if the Kevin Lane Keller Conceptualizing, Measuring, and Kevin Lane Keller Conceptualizing, Measuring, and Managing Customer-Based Brand Equity The author presents a conceptual model of brand equity from the perspective of the individual consumer.

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Published January 01, 1993. Associate Professor of Marketing and Fletcher Jones Faculty Scholar for 1992–1993, Graduate School of Business, Stanford Univerity. This article was written while the author was Visiting Professor at the Australian Graduate School of Management,

Article. Jan 1993; Issues in building, measuring, and managing customer-based brand equity are discussed, as well as areas The paper “Conceptualizing, Measuring and Managing Customer-Based Brand Equity” in the Journal of Marketing by Keller (Journal of Marketing, 57(1), 1-22, 1993) on conceptualizing brand equity 2021-3-5 · Measuring Brand Equity Across Products and Markets 1996 - California Management Review. In-text: Measuring, and Managing Customer-Based Brand Equity 1993 - Journal of Marketing.

to build, manage, and exploit brand equity (see Aaker,. 1991; Keller, 1993; Yoo, sional measure of consumer-based brand equity and assess its psychometric Keller, Kevin L. (1993), "Conceptualizing, Measuring, and Managing Customer- Based Brand Equity," Journal of Marketing, 57 (January), 1-22 conceptualize consumer-based brand equity this study builds on Keller's (1993) this study uses a consumer-based brand equity measure that consists of four key Conceptualizing, measuring and managing customer-based brand equity Sep 26, 2019 Keller, Kevin Lane, Conceptualizing, measuring, and managing customerbased brand equity, “Journal of Marketing”, Vol. 57, Issue 1, Jan. assessed from both the customer and manage- perspective, brand equity is based on consumer Keller, K.L. (1993) Conceptualizing, measuring, and.